About Us

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 Our Story

Killin It Lifestyle didn’t start as Killin It at all. Back in 2007, we launched a fishing brand called Pole Dancer Fishing out of Sarasota, Florida. With a passion for life on the water, the outdoors, and off-roading, we spent our weekends at events, connecting with people and sharing apparel that represented our way of life. From the very beginning, our message was simple: Live Full Throttle—enjoy everything life has to offer and never pass up an opportunity to chase what excites you.

In 2016, we dove headfirst into the off-road world by building the mega truck that’s become one of the most recognizable parts of our brand. As our vision continued to grow, we realized the future held much more than just fishing, so we rebranded as Killin It Lifestyle.

Killin It Lifestyle is exactly what the name implies. It isn’t centered around one hobby, one sport, or one industry. It’s about putting in the work, pushing your limits, and chasing whatever gets your adrenaline flowing. Whether that’s off-roading, boating, the outdoors, motorsports, or building something from the ground up, the mentality stays the same. Killin It is more than apparel or entertainment—it’s a mindset of living life all-out and refusing to settle for average.

Then in 2024, another unexpected opportunity came our way. We were invited to get involved with a Super Vee offshore raceboat. Although offshore racing had always been part of our lives through family members who raced, and it was a sport we’d admired since childhood, that experience made us realize something we’d never seriously considered before: starting our own race team was actually possible.

That realization led us to purchase our 2019 Phantom 32 SVL in 2025. Over the next 13 months, we completely re-rigged the boat, overcame countless setbacks, and poured everything we had into turning it into a competitive raceboat. In 2026, all of that hard work paid off when Killin It Offshore Racing made its debut at the Cocoa Beach Offshore Grand Prix. Since then, we’ve been chasing our next checkered flag at race venues across the country.

Today, Killin It Lifestyle represents both sides of our passion. One weekend you might find us battling it out in an offshore raceboat at over 80 mph. The next, you might find us with the mega truck buried to the floorboards in the mud or burning all four monster tires to the cords in a truck tug.

No matter where we are or what we’re competing in, we approach it the same way—with passion, determination, and the drive to push ourselves to the next level.

This is Killin It Lifestyle.

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