About Us

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      We started out actually as a fishing brand back in 2007, Pole Dancer Fishing out of Sarasota, Florida. With our interests in life on the water, the outdoors, and offroading we found ourselves frequenting related events selling and giving away different apparel with our branding. Our motto always emphasized the ideas of living full throttle, enjoying everything life has to offer, and seizing every opportunity.

      It was in 2016 that we decided to take a turn further into the offroad scene by building the mega truck that's widely associated with our brand today. However, the brand image became challenging to maintain with where we saw our future heading. It was at that point we took the leap and rebranded to Killin It Lifestyle.

      Killin It Lifestyle is just that. A lifestyle of living full throttle, putting in the work, and using that drive to take you to the top. Killin It isn't limited to any one activity or one theme. While it is an apparel line, entertainment line, and a way of connecting those sharing this mentality, Killin It is a step further. It's more then just stickers, apparel, a state of mind, or an idea. It's being a live wire and ramping everything you do up to the next level. It's Killin It!

      Make sure to follow our Facebook, Instagram, and YouTube channel to stay up to date with upcoming events we'll be attending and to see highlights from events passed.